Tuesday, August 14, 2007

Hyper-Commercialism and Irony

Moscow Doesn't Believe in Tears blog has the images and translations of an TsUM advertising campaign that is pissing off many Russians.

From the UK's Telegraph:
Moscow's oldest department store, which was infamous in Soviet days for its empty shelves and churlish staff, is at the centre of controversy after telling young schoolgirls to wear Western designer clothes or else become social outcasts.

In a demonstration of the extent to which the land of Lenin has embraced consumerism, TsUM - the Russian capital's equivalent of Harrods - placed a display in its windows with the slogan: "If you don't wear Prada, you're a reject".

In a series of cartoons, a girl of about six is shown sneering at the childish pleasures of life.

One shows her turning her back on her teddy bear and toy bunny, saying: "I don't need you two any more. Now all I'm interested in is clothes."

In another she tells the unhappy bear: "You are unfashionable! Farewell!"

Standing across from the Bolshoi Theatre, TsUM has become a symbol of New Russia. Brimming with clothes and accessories, from Gucci to new Russian favourite Dolce & Gabbana, it is frequented by a growing number of affluent customers. But with its latest stunt, the store seems to have misjudged the public mood.

Russia's newspapers - broadsheets and tabloids alike - have reacted with outrage, mourning a crude attack on childhood innocence.

"TsUM likes to portray itself as a world-class store on a level with Harrods, yet it speaks with a nouveau riche accent," commented Komsomolskaya Pravda, the country's biggest newspaper, on its front page.

"It is difficult to imagine Harrods declaring that only rejects don't drive Bentleys."
Yes, I'm sure that Harrods is kicking themselves for not thinking of it themselves ...

Actually, almost all marketing of luxury items implies some level of cool or the exceptional. Given the style of the cartoons in the TsUM advertisement, I thought it was quite clear that the ads were meant to be humorous or ironic.

I suppose the perceived innocence of childhood is something you don't mess with in Russia.

Save to del.icio.us


hanly said...

Blu Ray Converter

Convert Blu Ray Mac
Convert Blu Ray to AVI
Convert Blu Ray to DivX
Convert Blu Ray to MKV
Convert Blu Ray to MOV
Convert Blu Ray to MP4
Convert Blu Ray to MPEG
Convert Blu Ray to MPEG2
Convert Blu Ray to MPEG4
Convert Blu Ray to VOB
Convert Blu Ray to WMV
Convert Blu Ray to Xvid
Convert Blu Ray to HD
Convert Blu Ray to HD WMV
Convert Blu Ray to iPod
Convert Blu Ray to PS3
Convert Blu Ray to PSP
Convert Blu Ray to Xbox360

gaohui said...

The holidays are a time ed hardy of getting together with friends ed hardy shoes and family, attending elaborate ed hardy clothing parties, and other exciting events ed hardy clothes that involves dressing up in stunning ed hardy store wardrobes. If you ed hardy Bikini are pregnant during ed hardy swimsuits the holidays, it does not ed hardy Caps mean that you are unable buy ed hardy to look fabulous and ed hardy swimwear stylish. Now, an expectant ed hardy sale mother has many styles of chic ed hardy glasses maternity clothing that allows cheap ed hardy her to show off her baby bump Christian audigier while looking spectacular.

chunxue said...

During the World War II, Art Deco jewellery was ugg sale a very popular style among women. The females started ugg boots wearing short dresses and cut their hair short. And uggs such boyish style was accessorized with Art Deco jewellery. They used cheap ugg boots long dangling earrings and necklaces, multiple bracelets and bold ugg boots uk rings.Art Deco jewellery has harshly geometric and symmetrical theme instead disocunt ugg boots of free flowing curves and naturalistic motifs. Art Deco Jewelry buy ugg boots today displays designs that consist of arcs, circles, rectangles, squares, and ugg outlet triangles. Bracelets, earrings, necklaces and rings are added with long ugg boots outlet lines and curves.One example of Art Deco jewelry is the Art Deco ring. Art Deco rings have ugg mall sophisticated sparkle and bold styles. These rings are not intended for a subtle look, they are meant to be noticed. Hence, these are perfect for people with bold styles.

jinpeng said...

Place one matted light pandora Jewelry left of the area for jewellery, and one to the right. pandora sale Place reflector light near where the camera is. Whatever you do, avoid mixing light types. pandora charms Use only non-fluorescent lights, and isolate your photo 'lab' away from natural light. pandora bracelets To have freedom with many settings that will be a must, we will have to use longer exposures. For longer exposures to pandora bracelet achieve maximum sharpness, we'll need a tripod. pandora bracelets sale Our hand shakes too much, when camera runs at exposition Buy a 'tripod' for You don't need a heavy duty tripod. pandora bangles If your setup will be on a desk, you can chose mini tripod - approx and stand tripod on the pandora necklaces desk as well, or longer tripod, approxand stand it on the floor. pandora beads Two desk lamps with soft light irrelevant if you are using photo tent -- the tent is there to soften the light and reflector light at the front. pandora earrings I keep the cube open at the front, for easier adjustments and photographs, unless jewellery is highly reflective of the image of me taking photograph. Uniform background colour is recommended. White background works great.q

Steve Emanuel said...

I am thoroughly convinced in this said post. I am currently searching for ways in which I could enhance my knowledge in this said topic you have posted here. It does help me a lot knowing that you have shared this information here freely. I love the way the people here interact and shared their opinions too. I would love to track your future posts pertaining to the said topic we are able to read.
penis enlargement and penis enlargement pills