Monday, February 27, 2006

Smirnoff and Smirnov: Together Again


IOL: Smirnoff back in the familyI just love it when a family story has a happy ending. After nearly 90 years, the branches of the Smirnov family are united again, as Smirnoff brand owner Diageo acquired a 75% stake in the newer Russian Smirnov brand.
Igor Baranovsky, managing director of A 1, said: “Legendary Smirnoff and Smirnov, with their unique Russian heritage are uniting in an outstanding portfolio. This opens new horizons for their future growth.”

Andy Blain, an analyst at Shore Capital, said: “Although Russia is renowned as the birthplace of vodka, the premium and super-premium categories are not displaying the strong growth seen in other markets such as the USA. We consider the joint venture a strategic move by Diageo in order to strengthen the presence of its other main spirits brands, such as Johnnie Walker, which are displaying strong growth within Russia.”

1 comment:

Adi said...

Oes Tsetnoc one of the ways in which we can learn seo besides Mengembalikan Jati Diri Bangsa. By participating in the Oes Tsetnoc or Mengembalikan Jati Diri Bangsa we can improve our seo skills. To find more information about Oest Tsetnoc please visit my Oes Tsetnoc pages. And to find more information about Mengembalikan Jati Diri Bangsa please visit my Mengembalikan Jati Diri Bangsa page and other update like as Beratnya Mengembalikan Jati Diri Bangsa, Mengembalikan Jati Diri Bangsa di perpanjang and Jangan Berhenti Mengembalikan Jati Diri Bangsa. Thank you So much.

Oes Tsetnoc | Lanjutkan Mengembalikan Jati Diri Bangsa